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In Initiative provides research and consulting services to the pharmaceutical, medical device, diagnostic and biotechnology industries.

In Initiative Inc

In Initiative Inc. is a professional services company that provides a wide variety of research and consulting services to the pharmaceutical, medical device, diagnostic and biotechnology industry. Whether our clients need business-related challenges addressed or want to focus on the behaviour of customers, influencers or regulatory agencies, In Initiative Inc. can marshal significant experience, industry knowledge and industry connection to provide insightful and creative approaches to all of our initiatives.


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The CCPE Pharmaceutical Market Access in Canada

Many people will say that it is all about Access. For the best possible patient outcomes, for healthcare workers trying to provide the best therapies and for the health of the pharma industry… Access is Key.

The market access environment in Canada has multiple stakeholders who each need to be understood thoroughly if a medication is to be launched and marketed successfully. The complexities of market access need to be especially well understood by those working directly with the approval bodies and payers. In addition, marketers and members of the executive team need to have a clear understanding of the access process in order to effectively plan strategy. Even at the level of the representative, the better understood the entire access environment, the better the sales team is able to provide information, solutions to access barriers and value to their customers.


c970d7df4ea5680faa2e7755bee3102d_014-awardsDiabetes Connect wins Quality Improvement Innovation of the Year 2014

In the fall of 2012, OMNI Healthcare gathered stakeholders to address the problem of diabetes in long term care. They established a Diabetes Advisory Team, of which In Initiative is proud to be a part of, to work collectively on the development of a comprehensive program to effectively manage the complex care needs of residents living with diabetes. The program, Diabetes Connect, was piloted at Riverview Manor, and has now been launched in all 17 OMNI homes.

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